Commercial is the broadest category of voiceover work, as a good commercial performance might be naturalistic, exaggeratedly theatrical, or even cartoonish depending on the material and direction. Reading an audiobook, for example, necessitates excellent diction and a steady reading voice, while voicing a video game might call for shouts, gasps, and grunts-non-speaking cues delivered under the direction of a dialogue editor.
Many of the things "regular" actors rely on-facial expressions, movements, sets, costumes, props-are not an option in a purely auditory medium. For voiceover artists, who typically work on projects in a wide variety of genres, every job requires a different skill set and a unique approach. Voiceover is a form of acting, but that doesn't mean that any actor can work in the voice industry. Some may mourn the tight-knit communities, energetic studio sessions, and slower pace that characterized the pre-internet industry, but for the most part, there's never been a better time to be a voiceover artist.įor voiceover artists, who typically work on projects in a wide variety of genres, every job requires a different skill set and a unique approach. Every day new performers flock to this popular career-attracted by the flexible, work-from-home lifestyle or the dream of voicing the next Disney-Pixar film-and yet demand for voiceover only seems to grow, as new work flows in from successful internet markets like the audiobook, online education, and phone app industries. The center of a massive and rapidly expanding industry, voiceover artists are professional actors who use their voices to create characters, tell stories, communicate vital information, and connect with customers. In fact, most people are so accustomed to hearing human voices integrated into their favorite products, spaces, and services that they might never stop to ask the obvious question: whose voice am I hearing? The answer, of course, is that of a voiceover artist.
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